With the addition of a new “Tiktok Keyword Insights Tool” to its Creative Center, TikTok has provided marketers with yet another useful study tool. This feature allows you to learn more about the words and phrases that are performing the best in TikTok ads.
As explained by TikTok:
“Sometimes the biggest obstacle to making meaningful creative is finding the right words to use. Our new Keyword Insights tool helps you discover the top keywords that resonate with your audience and industry. Browse keywords that have appeared in real, successful ad campaigns. Then watch the ads themselves for ideas about how to incorporate those keywords into your script, ad text and overlays.”
You can look through a list of the most frequently used terms in TikTok ads using Keyword Insights, as shown in the screenshot above. You can see how frequently those terms have been used, what the CTR of the corresponding ads has been (on average), and more.
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You can learn even more about how each word was used in each advertisement by tapping the “Details” element to the right of each example. You can learn whether the term is more frequently used as text or voice over in clips.
Additionally, you can watch examples of the particular videos that use those words, giving you a fuller understanding of how other companies have achieved success with their copy.
