“Business has only two functions – Marketing and Innovation.” -Milan Kundera Digital Marketing is a modern marketing practice that involves the use of electronic devices and digital platforms. Among the most effective Digital marketing techniques includes marketing through digital channels such as content, social media, email, web, search engine marketing and influencer marketing. Content Marketing It is to create and publish the content with the goal of building the visible reputation of the company. It works more efficiently when the target audience is known. For instance, the content described under the google links is the core of content marketing. Through that content people use to get a quick review and find their interests. The more relevant as well as valuable content will target the audience immediately which increases the quality traffic of that website. Read: 10 Steps You Should Follow to Build Your Content Strategy in 2022 Search Engine Marketing In the past ten years, Social Engine Marketing (SEM) has grown faster than traditional marketing techniques. A huge competitive market cannot beat through a good SEM approach. It is a highly effective way to grow business and promote products. For instance, the most common approach is using google ads. “Ad” sign is used at the beginning of the URL which may become the first result of the search result. So the next step after you have a website, run a google ad and be known. Social Media Marketing What do you think is the best way to interact with people around you? Social media it is; where everything and everyone is connected online and just one touch away. Therefore, the use of social media for business and product marketing has become of great significance. It is the best way to interact with customers and get real time feedback. You want to generate leads, create brand awareness or enhance catalog sales; social media platforms take care of all your business marketing needs. Email Marketing Emails in the digital marketing toolbox will help to reach a broader target audience, develop a long term relationship with your customers and enhance your business reputation. In email marketing, visually appealing newsletters are great to send to customers at regular intervals which may include offers, discounts, and news about upcoming events or products. In personalized emails, better company recognition, using videos and making them optimized for mobile devices may boost the customers’ trust in your company. 72 percent of people still prefer this technique, although it is one of the most cost-effective digital marketing strategies that generate positive results. App Development Marketing A time has reached where having a mobile app is not an option, it has become a necessity. It is a one-time primary cost investment that promotes business growth. For businesses, push notifications are a great opportunity, as it provides a platform for letting customers know of new products, offers etc. All of these notifications are there on the home or lock screen of the users’ phone. However, the utility of the application user for business notifications must be considered because users have the option to turn off notifications. “Success with digital marketing is the result of sound strategy, not perfectly executed tactics.” -Phil Frost

Internship programs are generally offered to provide a professional learning experience to fresh graduates and students. Taking advantage of online classes due to COVID 19, we at Beacon Innovation, launched our Female Innovation Internship Program (FIIP) From May 2020 Until September 2020. Staying committed to the goal of our internship program i.e to train young female graduates and graduating students for entering into the working sector – we offered internships in the following areas:- Information Technology Graphic Designing, Marketing Research These areas were most relevant to our working department at Beacon Innovation. To know more about our services click here! The idea behind this internship is to enable our interns to learn new skills in a friendly and professional environment and utilize their talents for organizational development. We believe that the learning curve should never flatten and therefore we encourage two-way learning and communication processes for our internship programs. Our interns included undergraduate and postgraduate students from various universities i.e. Foundation University, Rawalpindi; Fatima Jinnah Women University, Islamabad; HITECH University Taxila; STEP Institute of Art, Design, and Management, Lahore; COMSATS, Islamabad. Here are our interns sharing their internship experiences:- In the beginning, I was nervous but when I started working with the crew, the environment was so welcoming and healthy that I remained comfortable throughout the internship. I am blessed to be a part of this reputed organization because it helped me to improve my skills and learning abilities. The experience I had in this organization is worthwhile and will help me in the future. Thank you so much for making me a member of this reputable organization. As an intern, I have a lot to say to motivate people about how good are internships in grooming us and also in polishing our skills. But I will end it all by saying “Internships help you in coming out of your bubble which is the first step towards professional life” So it’s worth taking. Looking forward to working with this company again. I am now working as a Research Officer at Beacon Innovation and this platform has provided me an opportunity to improve my expertise in research and analysis under the supervision of a skillful and knowledgeable team. Within the last four months, I have written two papers under the supervision of our research lead Safoora Wajahat. These are in the process of submission to relevant journals. I highly appreciate this idea of a Female Internship Program. Being an Internee, I have learned so many things at a professional level working along with the proficient team. A must be given huge applause for the optimal and economical solution for every problem. I would love to work with them in the future. Thanks to them for the incredible Internship Program! I have worked as a junior graphic designer at Beacon Innovation, and working in a professional environment is very important for career growth. I think a friendly environment matters when you’re working somewhere and I’m glad I found it here. Click to read more about Female Internship Innovation Program (FIIP) We are committed to continue this internship tradition at our organization – but as an extension to this program we have launched Women Skills Development Program – to dedicate time and effort towards digital skills development. If you have not enrolled yet Click Here.