A fascinating intersection of creativity and community, Instagram is much more than just a social media platform. Businesses have opportunities to thrive in the online world with existing and yet-to-be-launched augmented and virtual reality assistance. It has opened limitless options to take your business to the next level and create an exciting and engaging online presence.
This article will look at why is Instagram needed for startups in 2022 and how you can turn it into a time-effective marketing place.
WHY SHOULD YOU HAVE AN INSTAGRAM PROFILE FOR YOUR STARTUP?
As stated by Instagram Business, 60% of active Instagram users search for and discover new products on this application.
Over 80% have at least one brand/business in their following, and around 200 million profiles visit a business page each day. Interestingly, over 60% of these visitors are people who do not follow the specific brand they land on.
Here are some of the advantages you can expect from an active Instagram representation:
- Brand awareness about your service
- Organic traffic to your website
- Knowledge of what your target audience is interested in
- Staying updated with trends for Newsjacking
- Getting influencers to market your startup
- Launch advertising campaigns
And the list goes on and on.
Read: 10 BEST INSTAGRAM FEATURES TO MARKET YOUR STARTUP
WHAT IS THE GROWTH RATE OF BUSINESS ON INSTAGRAM?
Every big brand name, be it Amazon, Apple, Google, Microsoft, Adidas, Nike, or even McDonalds, owns an Instagram profile, each having millions of followers who love their products and are happy to connect with them!
Currently, it is the most prominent marketing podium for both big and small names, and companies see crazy sales from people who see their product launches and ads on Instagram.
According to a study by Dana Rebecca Designs, 72% of the people who participated in the survey have bought a style or fashion product after seeing it on Instagram. There is an average growth of 1.46% monthly followers growth seen by Business accounts on Instagram.
WHY SHOULD YOU HIRE AN INSTAGRAM MANAGER?
While it is noteworthy that Instagram has an infinite potential for startups to flourish, it requires time, effort, and consistency to make a presentable profile. It is best to hire a Social Media Manager who will look after your Instagram account, create regular content and keep track of public interaction with your account so you can focus on improving the quality of your service.
Let’s look at how an Insta Manager can take your small business off the roof!
A Strategic social media management plan is needed for startups to create a following who’s interested in their service. While you may think that you can manage your Instagram well, you might actually not know specific tips and tricks to boost your credibility online.
All time active customer service will work wonders in both creating your brand name and maintaining it. You can’t be available full-time to answer customer queries, but you can always hire someone to manage it.
By creating content that focuses on driving public attention and engagement, your Instagram manager will form an active two-way communication between you and your target audience.
A Tailwind study reveals a direct relationship between the frequency of engaging posts and an increase in the number of followers.
Instagram can be a great platform to look for like-minded people willing to partner with you and recruit new employees. A manager can search for and filter such people, so you don’t have to worry about finding ‘the best employees for your startup.
And above all. You will have sufficient time to focus on vital tasks to keep your business up and running when you’re satisfied that your Instagram profile, tracking, and advertising is in safe hands.
WHAT TO LOOK FOR WHEN HIRING AN INSTAGRAM MANAGER?
To find the best candidate for your Instagram business account, don’t forget to look at the few vitals that make a good manager.
Look at the accounts they’re already managing. Your startup is already in a struggling phase, so you can’t afford any mistakes. If these accounts do not show consistent growth, they’re not suitable for you.
Ask for their previous client testimonials. If their existing client is satisfied with their service, the chances are high that you will be too.
Make sure they have access to all the essential tools for Instagram management. Look for candidates that own premium tools to track metrics.
Set realistic goals beforehand and provide them with a target to achieve them within a limited time frame.
Currently, the platform’s primary focus is to explore new markets and reach a greater audience which you can drive on your business website. However, it is expected that Instagram will launch its native payment options at scale, which will be a significant breakthrough for businesses. So an active Instagram business account is a pressing need at the time.