Cost Per Mille (CPM) is an online advertising pricing model where advertisers pay per thousand impressions (views) of their advertisement. To accomplish your advertising objectives and maximize your return on…
With the arrival of a new chatbot component for Snapchat+ subscribers called "My AI," which will incorporate ChatGPT into the platform and offer AI-generated answers to inquiries, Snapchat is the…
Social media advertising has become a critical component of many businesses marketing strategies. It's not surprising that businesses are using social media to advertise their goods and services given the…
After releasing the AI Chatbot for desktop use two weeks ago, Microsoft is now extending the preview of its AI chatbot to Bing and Edge Mobile Apps. According to Microsoft: “Two…
Instagram is experimenting with a feature 'User Location Listings' that aims to increase transparency around Reels content. The platform is testing the option to list the location of the profile…
Landing pages play a crucial role in search engine marketing (SEM) campaigns. These are the web pages that visitors get at after clicking on an advertisement, and they play a…
Keyword research is a critical step in search engine optimization (SEO) that can make or break your online presence. Basically, Keywords are terms or phrases that people use to find…
TikTok is attempting yet another strategy to increase engagement on the platform with a new TikTok Live trivia game that will give users the chance to win money in the…
Visual content is becoming increasingly important in today's digital world. With so much content vying for attention, it's crucial to have a strong visual content strategy that captures the audience's…
Storytelling is a powerful tool in marketing that can captivate and engage your target audience. By sharing your brand's story, you can create an emotional connection with your audience, inspire…