More than half of the entire world population logs in to their social media accounts every day and spends around 2 hours scrolling and surfing. And over 90 percent of these users follow at least 1 business account. They’re primarily directed to the brand’s page after a social media advertisement. Beacon Innovation provides you with a way to explore countless social media platforms and market your business proactively. What Do We Offer in Our Social Media Marketing Packages? Our core services revolve around the platforms that boast the highest number of users, so you get found by hundreds of thousands of customers every day. Facebook Marketing 2.7 billion people use Facebook alone each month. Facebook ads help you build an online home where you find your potential customers, and they see you. We help you create targeted ads that are specific to your audience and connect them with you. Ad copy, graphics, and videos, we take care of them all. Instagram Marketing There’s no better place to build your brand awareness and launch your products than Instagram. We set up your Business accounts, promote your business and create your entire sales funnel on the platform. Shoppable posts and stories, pay-per-click advertisements, competitive analysis, and building a consistent brand on Instagram are some key Perks you can avail through our social media marketing strategy. Twitter Marketing Twitter is a fast-paced workplace of influencers. We assist you in making a complete, impactful profile and managing your tweet content. We audit your Twitter accounts and improve them to maximize their visibility. Furthermore, you get a helping hand for managing your paid ads that reach your target audience directly. YouTube Marketing Videos are known to leave a significant imprint on their viewers than written content. Leverage the power of YouTube to create videos that convert your viewers to convert them to buyers. Run video marketing campaigns with a crisp call to action that directs the viewers to your website. Pinterest Marketing Inbound marketing works best at Pinterest. You can post visual content to ignite excitement in your readers and include the link to your products in the descriptions. We help you perfectly curate your Pinterest. Nothing beats Pinterest ads in marketing, consideration, and conversion. We take charge of your Pinterest marketing plan, and you see the results. LinkedIn Marketing The place where professionals connect with businesses, LinkedIn is a great way to improve your brand awareness, Foster business relationships, and drive traffic to your website. A LinkedIn marketing campaign including sponsored content is undeniably the best way to generate leads, and we can help you carry out the task with little effort. Snapchat/TikTok/Reddit Marketing Social media marketing is not limited to the top used platforms only. There are several others, such as Snapchat, TikTok, or QnA forums like Quora and Reddit, which do not have billions of users but have a condensed audience hailing from diverse backgrounds. We aim to leverage these sites and help you maximize your returns on investments. Why Social Media Marketing? The benefits of the Perks of social media marketing for your business are innumerable. You want sales. Social media is where you find your customers. Here are some top reasons we believe why you should totally invest in Beacon Innovation’s social media marketing service. Read: Social Media Marketing Strategy in 2023 Increased Reach And Conversion Your social media is your place to make a connection with your clients. You own a brand voice, and people who vibe to your voice are automatically attracted to it. The stronger your voice is, the more people connect with you. You can increase your reach to an insane level from one corner of the world to the other and get yourself a satisfying conversation rate. Audience Engagement The more active you are on social media, the better your consumers relate with you. It’s always advisable to build a credible online presence where people can engage, and a two-way business relationship can prosper. A solid social media marketing strategy gives you an edge over your competitors and makes you stand out among thousands of others offering the same services as you. High Search Rankings Did you know that through social media marketing, you could improve your rankings on search engines? A less-known fact is that when more people join you on social media, the traffic and conversion on your business website are bound to increase, which ultimately signals Google that your content is relevant to what people want. This automatically improves your search rankings. Now that you have a clear idea of why social media marketing is so significant today, why waste time? Hop on Beacon Innovation’s website here and let us turn your business into a goldmine through our social media marketing services trusted nationwide.

Catchy titles, crisp content, and interactive media are the things you see on an engaging website. But what works behind the scenes is on-time measurements of metrics and continuous improvements that make it an effective one. Although the right strategy differs for each website, here are the top 3 ways that inclusively work to measure the effectiveness of your websites. TRAFFIC: Website traffic is simply the total number of visitors to your site, but it can be divided into several categories for more precise measurement. To name a few: The number of people visiting the site The amount of time they spent on the sit The total page views Number of pages viewed per visit The landing pages How to measure website traffic? Google Analytics (GA) is by far the best free tool ever made to track and report website traffic. A chrome extension, SimilarWeb, is a digital intelligence tool to monitor your website’s engagement rate and traffic ranking. Likewise, some paid tools like kissmetrics and crazyegg can review your website and provide an actual user behavior report based on traffic engagement. How to improve website traffic? On-page SEO is the most effective method which generates increased traffic to an insane level. Other possible ways to improve the effectiveness of your website can be using backlinks, pay-per-click ads, social media marketing, or partnering with big names. CONVERSION: A website conversion is understood as the number of people out of the total traffic who perform your desired task. The conversion on a website occurs through the following 4 stages of user interaction. Awareness – successfully land a client on your platform Interest – capture their curiosity through your content Desire – create an urge in them to look through your services Action – get them to act on your desired goal Website conversion can be divided into two categories. Micro-conversion Macro-conversion What are Micro-Conversions? The small actions that lead to the ultimate milestone you want to achieve through the user’s activity fall under micro-conversion. They include tasks like viewing your product, clicking on internal links, proceeding to check out, signing up for a newsletter, or downloading your ebook or brochure. What are Macro-Conversions? The eventual end-goal that you aim for is termed macro-conversion. In most cases, it is placing an order to avail the service you have in store for the public. The number of people who turn into your paying customers from the total website visits makes up your macro-conversion rate. What Earns Website Conversions? Although custom strategies to suit your website work the best in increasing conversion rates, the following general practices can be applied to all. Including a Call to Action Asking the traffic for feedback On-site surveys Targeting your audience’s pain points through your content REVENUE: Tracking and measuring your website’s monthly and yearly revenue gives the most transparent insight into how effective your website is. Your income compared with your target goal can give you a fair idea about how you should optimize your website to meet the customer’s needs. It is generally seen that big sites can generate well up to 5000 US dollars monthly, while average profitable websites usually earn about 2000 US dollars per month. How to Measure Your Website’s Revenue? Your earnings can be tracked through various platforms, but the ones we recommend the most include Google Analytics (GA), Yandex Metrica, Bing Analytics, and Clicky, to name a few. How you deal with your website traffic and convert them to your buyers directly influences the revenue. It is recommended to calculate the revenue per visitor by dividing the total income by the number of website visits as an additional measurement of how valuable an individual visit can be for your website. How to Increase Your Website’s Revenue? Website owners can consider hundreds of untapped ways through which their revenue can increase. E-commerce is the most ordinary way of getting returns on your investment. Subscribing to a popular affiliate program generates excellent leads. Pay-per-click ads can also improve website revenue to a great extent. The organic way to increase your website income is to use your social media skills and SEO skills to attract potential buyers and retain existing customers on your platform for a long. Measuring the effectiveness of your website can save you a lot more hassle and help rank it among top searches if administered properly. If you want to own a website that meets the criteria mentioned above and is guaranteed to generate leads, click here to avail Beacon Innovation’s services now!

Email, originating in the 2970s for the first time, has not only opened a new era of communication but also evolved into a core digital marketing platform for startups and running businesses throughout the world. Email marketing revenue stood at 7.5 billion US dollars in 2020 and is expected to cross the 10 billion US dollars bar by 2023 with the continued increase in active email users. (source) With such a high return on investment, there is no question why you shouldn’t invest in email marketing campaigns in 2022 and keep a check on their success. WHAT IS AN EMAIL MARKETING CAMPAIGN? Broadly, every email sent to potential or current customers comes under the banner of email marketing. However, there are several categories these emails can be divided into. The most common ones include: Promotional emails: The art of informing your email list about the product or service you offer. The purpose of this communication is to increase brand awareness, improve the loyalty of your customers and generate more significant revenue. Survey says that 49% of people like to receive promotional emails on a weekly basis from their favorite brands. (source) Retention emails: They are triggered messages targeted at existing customers and intended to increase their loyalty and satisfaction. They can include feedback emails, appreciation for showing interest in you, email newsletters, or reminder prompts about deals and offers. Over 80% of retail professionals think that email is their best channel for customer retention. (source) Acquisition emails: As necessary as the retention of an existing customer is, the acquisition of new potential buyers can take your business off the roof if appropriately administered. Targeting email subscribers in a custom manner, categorically according to their demographic information, can produce far more engagement than expected. WHAT ARE THE KEY PERFORMANCE INDICATORS FOR AN EMAIL MARKETING CAMPAIGN? How your email marketing campaign is doing is difficult to determine, but the following metrics studied together can give an idea of the progress. Open rate: The total number of people who opened an email to read its text is the open rate. It can be studied for the entire email list, or you can track the number of emails opened by each person on a weekly basis Click-through rate: The ratio of the number of email respondents who clicked on at least one of the links contained in an email copy to the total delivered emails make up the click-through rate. Conversion rate: It is the number of email recipients out of the total delivered emails who took the desired action you asked for in the email Bounce rate: The emails that could not reach the desired recipient from a complete list or are ‘bounced’ off are not capable of producing any results. A bounce rate of 2% or less is accepted as okay. Engagement time: The amount of time your email subscribers spend reading your emails often gives a clear indication of how hooked they are to what you have to offer. Engagement time is related directly to the quality of email content; the more captivating the content is, the better engagement response it brings. Email list growth rate: Determined through the number of new subscribers per month, the growth of your email list defines the effectiveness of your email campaign. An increasing trend in the list growth rate indicates that you’re reaching new audiences. Unsubscribes and complaints: People who report your emails as spam or unsubscribe from your regular email list are those who are no longer interested in your offers. Collect their demographics and capture their interests through a different strategy. The overall return on investment: The most fundamental indicator to measure is the return on investment seen through email marketing campaigns. The revenue generated through public targeted via email campaign and calculated as profit earned over each dollar spent on the drive. According to a 2020 survey, email marketers worldwide made 36 US dollars for each dollar invested. (source) HOW TO MONITOR YOUR EMAIL MARKETING CAMPAIGN? Now that you have the engagement metrics of your campaign in hand, the final and most vital step is to make the most out of this information. The following ways can help you monitor the demographics of your campaign effectively. Create graphs and charts to display your metrics in an easy to comprehend manner Calculate the averages of these metrics every quarter Define your audience in segments according to their demographics Look for any patterns and insights and try to find what suits you and what doesn’t Check if there are any anomalies in these analytics, identify what might cause them, and rectify the mistakes Set a baseline for your key performance indicators for each month, and make sure they don’t fall beneath it Set realistic goals to accomplish via email marketing campaigns The better you measure the success of your email marketing campaign, the better results it brings on both a short-term and long-term basis.