LinkedIn Previews New Job and B2B Product Search Options Coming in 2023

LinkedIn Previews New Job and B2B Product Search Options for 2023

LinkedIn’s next changes have been previewed, including new job category filters that reflect popular career moves and enhanced search capabilities for product listings in the app.

Currently, the app has over 90,000 active product listings and with this update, you can list your business products on their own pages on LinkedIn.

First, let’s talk about LinkedIn’s new job search filters. Soon, LinkedIn will test new job listing categories based on region, company, position flexibility, and more in order to better reflect how people seek their next employment.

In order to make it easier for you to find more possibilities that fit various interests, LinkedIn’s job categories will divide listed roles into several, trend-aligned divisions. See the example below.

According to LinkedIn:

“We often hear from professionals that they would like to discover and explore new career opportunities, even if they are not actively pursuing another job. We’ve seen an increase in members who are ‘casually’ exploring job opportunities, especially ones that align more with their values and preferences (e.g. work-life balance, flexible work arrangements, up-skilling and career growth). To help professionals discover what’s possible for them, we are testing a new showcase of personalized job collections that don’t require members to articulate their needs in a search box.”

LinkedIn mentions that finding innovative ways to develop or change your job has been a growing concern for many workers.

Read: TikTok Trends 2023 – ‘What’s Next’ Report Launched for marketers

With intentions to quickly expand from there, LinkedIn states that it would start testing these new job category ads “with a few industries and collections in the US.”

In order to increase the possibility for discovery of its B2B product pages, which it initially debuted back in 2020, LinkedIn is also aiming to provide new category filters for its product listings in the app.

As previously mentioned, LinkedIn hopes to improve its product search functionality in order to increase app usage with the tens of thousands of products that are now featured.

It will be fascinating to see whether product search actually develops into a more significant component of the LinkedIn experience as this might present new revenue-generation potential for companies as well as LinkedIn itself.

These are just a few of the updates LinkedIn plans to implement in 2023 as it strengthens its position as the go-to professional social network and location for discussing job and career prospects.

And when more users think about leaving Twitter with a lack of assurance regarding the platform’s future, LinkedIn may wind up benefiting since many professional talks may move there instead.

Although LinkedIn doesn’t provide the same real-time interaction as Twitter, it does offer a variety of audio and video event alternatives that may take the place of Twitter conversations and the like.

Maybe. Before we fully grasp Twitter’s future direction, there is still more work to be done.