Elon Musk mentioned in his recent tweet that they are planning to restart Twitter’s verified service with colored checks for individuals, businesses, and governments on Friday 2nd December. Earlier a botched first rollout resulted in an increase in users impersonating celebrities and brands on the network.
Musk assigned colors to the categories on Friday: A Twitter gold check for companies, a grey for governments, and a blue check for people including celebrities.
“Painful, but necessary.” Musk said, adding that verified accounts would be manually validated before a check is enabled.
According to another tweet on Friday, the new $8-per-month service would let users have a smaller, secondary logo of their organizations if they are confirmed by them. “Longer explanation next week.”
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The social media site postponed its release on Monday to make it more secure since the service is intended to help Twitter boost income at a time when Musk is striving to keep advertisers after purchasing the firm for $44 billion last month.
Musk’s subscription service, which he described as a “great leveler” was suspended on November 11 as bogus accounts proliferated, forcing the world’s richest man to restore the “official” label to certain users.
For example, one user impersonating drugmaker Eli Lilly and Co tweeted that insulin would be free, causing the company’s stock to plummet and prompting them to issue an apology.
Because of the uproar, some corporations, including General Motors and United Airlines, have paused or reduced their advertising on the site. According to Elon Musk, user growth on Twitter is at an all-time high.
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