TikTok has had a greater cultural impact than other platforms during the past two years. The short-form video app has led to numerous new changes in the interactive environment and altered how people discover artists, works of art, and everything in between. ‘What’s Next’ TikTok trends 2023 Report has been launched for marketers.
Given this, it can be argued that no platform is better positioned to forecast future trends than. This report examines the key changes that TikTok is seeing from a marketing perspective within the context of overall engagement across the app.
You can read the TikTok What’s Next report 2023 here, but here we’ll look at some of the highlights, which could be quite helpful in your planning.
Read: Do’s and Don’ts of Social Media for Small Businesses in 2022
This time, TikTok has divided its forecasts for marketing trends into three groups:
- Actionable Entertainment
- Making Room for Joy
- Community-Based Ideals
Actionable Entertainment has to do with how businesses advertise on the app; on TikTok, this should be done in a more enjoyable, platform-appropriate manner. As per TikTok:
“For brands, the most effective messages on TikTok are uplifting, funny and personalized, or entertaining their audiences. Brands can build on this entertainment value by using editing techniques like syncing sounds to transitions or adding text overlays – which are effective at keeping viewers’ attention.”
Therefore, avoid overt marketing and instead tailor your content to how users are actually interacting with the app. You’ll be in a better position to engage the TikTok audience the more you can coincide with usage behaviors.
For each trend, TikTok also provided examples and practical advice:
Making Room for Joy, on the other hand, is about how TikTok users are using the app to celebrate life, which brands should aim to capitalize on.
“Whether it’s the growth of meme culture – providing a language for people to bond over humor; people sharing well-being “life hacks” – everyday strategies that empower people to make space for themselves whenever they need; or a creator highlighting how they reward themselves at any budget level, people are dedicating space and time for joy in the way the best suits them.”
TikTok claims that in 2023, advertisers may profit from creating content that inspires people to achieve happiness in their own lives or provides it through humour, relaxation, and relatable points of view.
Community-Built Ideals emphasizes the need of fostering community within the app in order to maximize communications resonance.
“TikTok is not a town hall meeting. It’s a collection of tiny clubs where people can find new ideas on how to explore their passions and live their lives. In fact, TikTok is 1.8x more likely to introduce people to new topics they didn’t know they liked compared to traditional social platforms. And as people seek out ways to break the status quo, they’ll look to peers and role models who demonstrate the confidence to live life the way they want to.”
According to TikTok, users are increasingly using the app to research specialized interests and discover solutions to queries. Brands may capitalize on this trend by seeing the value of these dialogues and encouraging these behaviors.
Overall, this summary pretty well follows the TikTok guideline that was previously mentioned: produce entertaining content that looks natural. Although TikTok hasn’t provided a lot of new contexts, there are some helpful hints and recommendations to help you plan out a better TikTok strategy.
And more businesses are doing just that as the app’s user base expands.