As part of its new multi-language audio analytics feature, YouTube is adding some extra insights data for creators. Additionally, it is attempting to improve musicians’ use of Shorts by introducing a new option to connect to audio pivot pages.
Let’s start with multi-language audio, which YouTube introduced last month and now allows creators to include in their videos multiple audio tracks in various languages.
Along with this, YouTube has now added some new, audio-specific metrics in YouTube analytics for creators who have uploaded multiple languages. This will aid creators in growing the following for their content.
The new data points, as you can see in this example, allow you to understand how your use of multi-language audio analytics is increasing interaction by breaking down viewership by language and location. (or not). More information about how these extra language choices are working for your channel is provided by data on Watch Time and Average View Duration.
It might be a great method to refine your plan and decide whether adding audio tracks in multiple languages is worth the extra work.
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The ‘Audio Track Report’ in Creator Studio contains the new MLA performance measures.
In order to help creators emphasize particular audio tracks, YouTube has added the ability to share links to audio pivot pages inside of Shorts.
Audio pivot pages are the in-Shorts highlight pages that display other Shorts clips that have used the same audio.
Now, content producers will be able to include direct links to these sites within their clips.
According to YouTube:
“If you’re an artist, these links provide an easy promotional lever, or if you’re a creator, a quick way to view and share content created to a sound. Links can be shared by tapping the three dots on the pivot page and then sharing.”
Users could already connect their clips to audio pivot pages if they included that audio in their Short, so this is not a significant change. However, you can now share these sites even if you don’t use the same sound, which offers another way to spark conversation about particular trends and/or videos.
YouTube has started to put a lot of emphasis on short-form content, allowing for 50 billion short-form views every day. A number of apps have benefited from the increased popularity of short-form content, and YouTube is now vying to displace TikTok by providing top short-form producers with better monetization and income potential.
And if TikTok is outlawed in the US, YouTube might end up coming out on top.
In light of this, YouTube is likely to place a high priority on introducing more sharing features, especially those related to music, as it searches for new ways to capitalize on popular short-form trends.