Linkedin new audience analytics tools have been launched, which help you to better understand your on-platform audiences, such as follower growth statistics, new demographic data, and more.
To begin, Linkedin, like other applications, will now give insights into audience growth over time to help you measure your overall effectiveness.
As per Linkedin:
“In the ‘Audience’ tab, creators can now track their follower growth so they can understand and discover trends. This information can help them determine if a conversation topic, new visual format, or speaking opportunity may have influenced their follower growth, helping them inform their strategy moving forward.”
Follower growth is a solid indicator of how well your material is resonating, and it’s worth tracking to see how you’re doing over time.
Linkedin is also adding a new Demographics insight section, which will be situated directly below your follower growth chart and will offer a breakdown of your following base, as shown in the image above.
Linkedin’s demographics are a bit different in that they’re segregated by job titles and firms, as well as geography and other information, which gives some intriguing, platform-specific insight into who you’re reaching out to in the app.
You can now see your top-performing articles in the app, thanks to a new display on the ‘Posts’ page.
“Creators can now see up to three of their top-performing posts by either impressions or engagements over a selected date range. This provides a clear view of what resonates with your audience, so you can share more of what’s working.”
LinkedIn’s prior insights enhancements were introduced earlier this year, with LinkedIn adding content analytics in Creator Mode in March and post insights in February. So you now have a variety of additional in-depth information to measure and enhance the performance of your LinkedIn content.