3 WAYS TO MEASURE THE EFFECTIVENESS OF YOUR WEBSITE

Catchy titles, crisp content, and interactive media are the things you see on an engaging website. But what works behind the scenes is on-time measurements of metrics and continuous improvements that make it an effective one. Although the right strategy differs for each website, here are the top 3 ways that inclusively work to measure the effectiveness of your websites.

TRAFFIC:

Website traffic is simply the total number of visitors to your site, but it can be divided into several categories for more precise measurement. To name a few:

• The number of people visiting the site
• The amount of time they spent on the sit
• The total page views
• Number of pages viewed per visit
• The landing pages

How to measure website traffic?

Google Analytics (GA) is by far the best free tool ever made to track and report website traffic. A chrome extension, SimilarWeb, is a digital intelligence tool to monitor your website’s engagement rate and traffic ranking. Likewise, some paid tools like kissmetrics and crazyegg can review your website and provide an actual user behavior report based on traffic engagement.

How to improve website traffic?

On-page SEO is the most effective method which generates increased traffic to an insane level. Other possible ways to improve the effectiveness of your website can be using backlinks, pay-per-click ads, social media marketing, or partnering with big names.

CONVERSION:

A website conversion is understood as the number of people out of the total traffic who perform your desired task. The conversion on a website occurs through the following 4 stages of user interaction.

• Awareness – successfully land a client on your platform
• Interest – capture their curiosity through your content
• Desire – create an urge in them to look through your services
• Action – get them to act on your desired goal

Website conversion can be divided into two categories.

• Micro-conversion
• Macro-conversion

What are Micro-Conversions?

The small actions that lead to the ultimate milestone you want to achieve through the user’s activity fall under micro-conversion. They include tasks like viewing your product, clicking on internal links, proceeding to check out, signing up for a newsletter, or downloading your ebook or brochure.

What are Macro-Conversions?

The eventual end-goal that you aim for is termed macro-conversion. In most cases, it is placing an order to avail the service you have in store for the public. The number of people who turn into your paying customers from the total website visits makes up your macro-conversion rate.

What Earns Website Conversions?

Although custom strategies to suit your website work the best in increasing conversion rates, the following general practices can be applied to all.

• Including a Call to Action
• Asking the traffic for feedback
• On-site surveys
• Targeting your audience’s pain points through your content

REVENUE:

Tracking and measuring your website’s monthly and yearly revenue gives the most transparent insight into how effective your website is. Your income compared with your target goal can give you a fair idea about how you should optimize your website to meet the customer’s needs. It is generally seen that big sites can generate well up to 5000 US dollars monthly, while average profitable websites usually earn about 2000 US dollars per month.

How to Measure Your Website’s Revenue?

Your earnings can be tracked through various platforms, but the ones we recommend the most include Google Analytics (GA), Yandex Metrica, Bing Analytics, and Clicky, to name a few. How you deal with your website traffic and convert them to your buyers directly influences the revenue. It is recommended to calculate the revenue per visitor by dividing the total income by the number of website visits as an additional measurement of how valuable an individual visit can be for your website.

How to Increase Your Website’s Revenue?

Website owners can consider hundreds of untapped ways through which their revenue can increase. E-commerce is the most ordinary way of getting returns on your investment. Subscribing to a popular affiliate program generates excellent leads. Pay-per-click ads can also improve website revenue to a great extent. The organic way to increase your website income is to use your social media skills and SEO skills to attract potential buyers and retain existing customers on your platform for a long. Measuring the effectiveness of your website can save you a lot more hassle and help rank it among top searches if administered properly. If you want to own a website that meets the criteria mentioned above and is guaranteed to generate leads, click here to avail Beacon Innovation’s services now!