Catchy titles, crisp content, and interactive media are the things you see on an engaging website. But what works behind the scenes is on-time measurements of metrics and continuous improvements that make it an effective one. Although the right strategy differs for each website, here are the top 3 ways that inclusively work to measure the effectiveness of your websites.
TRAFFIC:Website traffic is simply the total number of visitors to your site, but it can be divided into several categories for more precise measurement. To name a few:
- The number of people visiting the site
- The amount of time they spent on the sit
- The total page views
- Number of pages viewed per visit
- The landing pages
How to measure website traffic?Google Analytics (GA) is by far the best free tool ever made to track and report website traffic. A chrome extension, SimilarWeb, is a digital intelligence tool to monitor your website’s engagement rate and traffic ranking. Likewise, some paid tools like kissmetrics and crazyegg can review your website and provide an actual user behavior report based on traffic engagement.
How to improve website traffic?On-page SEO is the most effective method which generates increased traffic to an insane level. Other possible ways to improve the effectiveness of your website can be using backlinks, pay-per-click ads, social media marketing, or partnering with big names.
CONVERSION:A website conversion is understood as the number of people out of the total traffic who perform your desired task. The conversion on a website occurs through the following 4 stages of user interaction.
- Awareness – successfully land a client on your platform
- Interest – capture their curiosity through your content
- Desire – create an urge in them to look through your services
- Action – get them to act on your desired goal
What are Micro-Conversions?The small actions that lead to the ultimate milestone you want to achieve through the user’s activity fall under micro-conversion. They include tasks like viewing your product, clicking on internal links, proceeding to check out, signing up for a newsletter, or downloading your ebook or brochure.
What are Macro-Conversions?The eventual end-goal that you aim for is termed macro-conversion. In most cases, it is placing an order to avail the service you have in store for the public. The number of people who turn into your paying customers from the total website visits makes up your macro-conversion rate.
What Earns Website Conversions?Although custom strategies to suit your website work the best in increasing conversion rates, the following general practices can be applied to all.
- Including a Call to Action
- Asking the traffic for feedback
- On-site surveys
- Targeting your audience’s pain points through your content