TikTok is attempting yet another strategy to increase engagement on the platform with a new TikTok Live trivia game that will give users the chance to win money in the app.
This week, TikTok Trivia will start on February 22 and end on February 26. Over the first three days, there will be two hour-long live sessions of TikTok Trivia each day. There will be 12 questions in the first session, which will start at 8 p.m. EST. Those that won shared a $30,000 prize. Winners of the second session, which begins at 9 p.m. ET, will get a $70,000 prize.
According to TikTok:
“Starting today, anyone 18 years or older in the US can register for TikTok Trivia by clicking on a trivia widget on the For You feed, searching for #TikTokTrivia, or going to the @TikTok account to participate in real-time interactive trivia. Each day will feature opportunities to win cash, and during the activation, you’ll see fun surprises and integrations from Lionsgate and John Wick Chapter 4.”
In order to further enhance the experience, TikTok is also collaborating with producers from other communities who will go live after the TikTok Trivia sessions.
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It’s an intriguing idea; only a few years ago, HQ Trivia rose to prominence online, swiftly gaining millions of users before declining once more. With a live quiz, cash rewards, and yet another sponsored advertising option for brands, TikTok Trivia appears to be following a similar approach.
Users will encounter trivia questions based on the “John Wick” franchise as well as “surprises and integrations,” the business said in today’s release. The experience is also presented by Lionsgate and “John Wick Chapter 4,” so users may expect those elements as well. On March 24, “John Wick Chapter 4” will debut.
By visiting the @TikTok channel on TikTok LIVE, users can take part in TikTok’s live trivia events. For a chance to win a portion of the prize money, participants must show up for the trivia sessions on time and properly answer all questions.