LinkedIn Launches Collaborative Articles to Boost Member's Engagement

LinkedIn Launches Collaborative Articles to Boost Member’s Engagement

LinkedIn has taken a new initiative and introduced “Linkedin collaborative articles” and mentioned that it will start utilizing artificial intelligence to enhance its content. Collaborative Articles will use AI-generated prompts to then challenge particular users for their expertise and contribution.

As explained by LinkedIn:

“These articles begin as AI-powered conversation starters, developed with our editorial team. Then, using LinkedIn’s Skills Graph, we match each article with relevant member experts who can contribute their lessons, anecdotes, and advice based on their professional experience. And, that’s when the real magic happens: when professionals share real-life, specific advice by contributing their perspectives to the work questions we’re all facing every day. Because starting a conversation is harder than joining one, these collaborative articles make it easier for professionals to come together and add and improve ideas – which is how shared knowledge is created.”

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The number of LinkedIn users who have contributed will be noted next to any collaboration articles that are highlighted in the LinkedIn feed. The features of the contributors will then be highlighted in the article for users to see, and there will also be a button to contribute a unique viewpoint to the AI-generated work.

LinkedIn hopes that by doing this, more users will be able to learn more about their skills and experience on the app, which will also enable them to gain more connections and followers.