LinkedIn has announced the expansion of its Company Page Messaging feature to all businesses, following its initial launch with select company pages last June. This functionality introduces a “Message” button to company profiles on the app, simplifying communication between visitors and businesses.
Enabled or disabled via inbox settings, Company Page Messaging allows admins to manage messages directed to pages alongside their personal inbox. Admins can also categorize messages under different conversation topics to streamline management.
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While the rollout of company page messaging began last year, it was not accessible to many brands. However, with this latest expansion, all businesses can leverage this feature to enhance connectivity on the professional social platform.
Moreover, LinkedIn is collaborating with several third-party platforms to facilitate company messaging through social management tools. The initial six API integrations include Bird CRM, Brandwatch, Hootsuite, Oktopost, Sprinklr, and Zoho. These integrations enable admins to manage messaging at scale and enhance their in-app presence.
As private messaging continues to gain traction as a connection tool, LinkedIn aims to provide users with more avenues to engage with opportunities privately. This move aligns with the evolving trend of social media interactions transitioning to private chats, highlighting LinkedIn’s commitment to facilitating meaningful connections.
