‘It sounds a little extreme, but in this day and age, if your work isn’t online, it doesn’t exist,’ says Austin Kleon, the New York Times Bestselling author of Show Your Work! and while talking about the real estate industry, we can’t disagree.
According to the statistics gathered by the National Association of Realtors, 52% of homebuyers search for available property online before buying property for themselves. With the right strategies provided to you by an internet marketing agency, you can easily make them your clients.
How can a digital marketing agency help your real estate business?
Being flexible with customers’ needs and remaining available to them are the new earmarks of the real estate industry. To take your business up a notch, the first step you must do is connect with a team of experts running a digital marketing agency.
They are experienced in understanding the audience, elements that affect their decisions, and the response expected according to their behaviors online. Here’s how we think it will benefit you.
It helps make your business hassle-free.
Let’s be honest, do you think you can handle advertising, communicating with customers, running your social media pages, exploring new projects, and managing sales all by yourself? Alone, it gets overwhelming to look after everything, but working together with an efficient agency makes it doable.
People prefer services that are automated, user-friendly, and time-saving. A digital marketing agency can help maintain all three by identifying target markets for your real estate business and providing them with an accessible platform for buying, leasing, and filing the required documents.
It provides business transparency.
By making you a mobile-friendly website equipped with chatbots and android/iOS applications, a digital marketing agency can ensure customer of transparency in this industry. Studies show that a whopping 67% of people use chatbots for customer support. Website design, compatibility, and functioning must be accessible for those who visit it.
Accurate information about current projects is made available on these services on the go, which includes pricing, location, legal documentation, value-added features, and your contact information. You can add search filters like budget, accommodation, and features on your website to help your consumers find their dream homes.
It opens doors for creativity.
Gone are the days when there was no room for creativity in the real estate industry, and you only had to rely on data.
With on-point digital resources, you can easily stand out among your competitors through minute creative changes.
A few examples are creating virtual tours of your projects using original shoots covering the surrounding areas and adding compelling voiceovers to aim at potential buyers. Use digital platforms effectively to identify target markets by launching different creative campaigns. The options are countless; a team of experts will help you craft a practical layout that matches your business profile because individuality matters the most in this industry.
It helps connect with clients.
A digital marketing agency can build for you an engaging online presence through social media platforms. Being visible online improves organic traffic on your websites and mobile applications to a great extent. You can hire persuasive social media managers to look after your community and answer their queries related to the business.
Using pay-per-click advertisements, you can also offer your loyal followers exclusive promo codes that will eventually make their minds up to consider you as their go-to real estate agent.
You can build your brand credibility by adding online reviews of these devoted followers on your websites. Effective use of backlinks and the right Search Engine Optimization game plan can help you gain an online reputation effortlessly.
Hiring a digital marketing agency to look after your real estate’s digital needs has to be appropriately monitored. Before signing the contract, it’s essential to have a detailed discussion about the tools they have in store for you to use, the custom plan they’re providing you, and assess their expertise in the field. At the end of the day, your key focus is attracting quality leads and generating more significant sales. To learn more about our digital marketing services and packages, visit the Beacon Innovation services page.