Google has launched a new Ads Transparency Center in order to provide more clarity on the ads that are being run across its apps. This center will offer users insight into the details of each organization and campaign.
The new Google Ads Transparency Center will provide a way to search for ads by topic, advertiser, or website. It will also offer the ability to filter listings by region so that users can see which ads are being run in different locations. Furthermore, users will be able to access information on when each campaign was previously run and the ad formats used.
According to Google, the Ads Transparency Center is a searchable hub of all ads served by verified advertisers. It was designed to ensure that users have easy access to information about the ads they see from Google.
This new feature will ensure greater transparency in Google ads, and users will also be able to block or report any ads that they find objectionable.
In addition, the new Google Ads Transparency Center could be a valuable tool for digital marketers, enabling them to investigate how competitors are using Google ads to promote their business. This feature could provide some valuable insights into how each brand is using Google’s ad options to the best effect. While it may not be as in-depth as Facebook’s Ads Library, the examples and platform detail it offers still provide valuable pointers.
Users can access the Google Ads Transparency Center directly from any ad, by tapping on the three dots menu. It can also be accessed through My Ad Center. Google says that the Ads Transparency Center will be rolling out globally over the coming weeks.
Overall, the Ads Transparency Center is a positive step forward for Google, and will undoubtedly provide greater transparency for users of its platform.