Let us make it easy for you! Customer Experience is how our customers perceive their interactions with our company. “Good design is about process, not product” – Jared Sinclair Getting closer to customers is not only about building an information technology system. It is a learning journey that unfolds over different stages, each with its own obstacles, and each requiring people to coordinate in more sophisticated ways. Empathy for the Customers: One of the most basic elements to deliver a great customer experience is individual perception. It is the element that is most difficult to pinpoint because perception often differs from person to person. We commit to meet the expectations of our customers. A customer experience is simple relationship building that means building trust with our customers, understanding their needs, and adapting to nurture that bond. Read: Beacon Innovation Digital Marketing Services Agile Approach: We embrace Agility as it is all about innovation. We focus on our customer satisfaction, so the agile approach does. We improve the entire customer experience with provision of easy-to-access resources by allowing them to find their exact needs at every touch point. Holistic View: In our digital world, customer dictates each stage for each process. We design, implement and monitor each and every one of these processes to ensure that we are delivering the most consistent and best customer experience possible. For valuable results, we try to involve a cross-section of our team from different departments including transformation, design and research. “Know the user. You are not the user.” – Arnie Lund Authors: Syeda Fajr Murtaza; Safoora Wajahat

During COVID-19, financial disbursements has become one of the major concerns. Globally, governments have launched various financial assistance packages to deserving households. Depending on the countries resources and technological advancements, they are adopting either digital or manual modes of payment for these cash transfer schemes. With the rising number of COVID 19 cases , the need for digital payments has become ever more significant. While, China has introduced digital modes of payments to avoid social interactions which may also become standard operating procedures (SOP) for any advanced country. However in Pakistan. you can see around fifty to hundred masked men standing outside a college building to receive monthly support stipend. During the viral pandemic outbreak, digitalization is the only safe way to manage domestic payments, financial disbursements, and sustain the global economy effectively. Contact-less digital payments assist consumers in getting their essentials with comfort and safety from their homes. They also help out organizations and governments to distribute funds among needy people more rapidly and precisely. Hence, countries lacking modernized financial services should quickly equip themselves with new digital tools to not only limit the viral transmission in current situation but to also keep up with the technological development pace globally. Collaboration between government, private organizations and entrepreneurs can provide better opportunities for vulnerable people to tackle the crisis situation via developing new digital services. As of 2024, these models have been refined and expanded to enhance resilience against future crises. Financial Disbursements Models 2024 Digital Payment Platforms Government to Person (G2P) Payments Blockchain Technology Mobile Money Services Public Private Partnerships International Aid & Loans The countries which are already on the right track still need to ensure consumers data protection and privacy. Additionally, such governments are expected to strengthen and implement cyber crime laws for e-theft and hacking so that people may not dare to reach out to others’ accounts. Most importantly, providing digital aid to remote areas with limited availability of internet and digital equipment should become an integral part of countries’ digital development strategies. Authors: Naveeda, Safoora Wajahat