With just 29 days until the 2024 Paris Olympics, X is ready to highlight its significant potential for brand partnerships during the event. Drawing on historical data and a surge in sports-related conversations on the platform, X foresees unprecedented engagement, providing marketers with a prime chance to connect with a highly active audience.
According to X, “The world’s most iconic sporting event is about to commence, and X is the go-to destination for real-time moments that matter.” The platform claims that 60% of sports fans are active on X, a concentration 20% higher than other platforms, establishing it as the premier hub for live sports discussions.
Even with stagnant user growth overall, X excels in live event discussions, particularly regarding sports, making it an ideal platform for the Olympics. Its strength lies in providing real-time updates and discussions, coupled with attractive premium video ad options. X’s Amplify offering enables brands to run pre-roll ads alongside official content from well-known broadcasters, reaching a broad audience.
While some brands might be hesitant to invest in X ads due to concerns about moderation policies and the platform’s ownership, the data insights and engagement potential around the Olympics make a compelling case for marketers to consider this opportunity.
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