The Impact of Orphan Pages on Your SEO: Here's What You Need to Know

The Impact of Orphan Pages on Your SEO: Here’s What You Need to Know

‘Orphan pages’ are the uninvited guests that refuse to leave, lingering in the depths of your site, unlinked and unloved. But make no mistake, their presence is felt, draining your crawl budget, diluting your link equity, and duping your users with outdated content. In this article, we’ll explore the impact of orphan pages on your seo and provide a roadmap to help you identify, rectify, and revitalize your website’s hidden corners.

What are Orphan Pages?

Orphan pages are web pages that are not linked to from any other page on your website. They are isolated, disconnected, and left to fend for themselves, without any internal or external links pointing to them. These pages can be remnants of old campaigns, abandoned projects, or simply forgotten content. Orphan pages can also be created when a website undergoes a redesign or migration, leaving some pages behind.

Orphan Pages Impact on SEO

Orphan pages can have a detrimental effect on your SEO efforts, and here’s why:

  1. Crawl Budget Waste: Search engines like Google allocate a crawl budget to each website, determining how many pages to crawl and index. Orphan pages waste this budget, as crawlers spend resources on pages that are not linked to or relevant.
  2. Link Equity Dilution: When orphan pages exist, link equity is diluted, as the authority and ranking power of your website is spread thin across unnecessary pages.
  3. Content Duplication: Orphan pages can lead to content duplication, as similar or identical content may exist on other pages, causing confusion for search engines and users.
  4. User Experience: Orphan pages can negatively impact user experience, as visitors may stumble upon outdated, irrelevant, or broken content.
  5. Technical Issues: Orphan pages can harbor technical issues like broken links, images, or scripts, which can harm your website’s overall performance.

How to Identify Orphan Pages?

To address the issue, you need to identify orphan pages on your website. Here’s how:

  1. Crawl Your Website: Use tools like Screaming Frog, Ahrefs, or Moz to crawl your website and identify pages without incoming internal links.
  2. Analyze Your Sitemap: Review your sitemap to find pages that are not linked to from other pages.
  3. Check Google Search Console: Look for pages with low traffic, impressions, or clicks in Google Search Console.

How to Fix Orphan Pages?

Once you’ve identified orphan pages, it’s time to take action:

  1. Delete or Merge: Remove or merge duplicate or irrelevant content to streamline your website.
  2. Update and Relink: Update outdated content and relink relevant pages to reestablish connections.
  3. Redirect or Canonicalize: Use 301 redirects or canonical tags to guide users and search engines to preferred pages.
  4. Improve Internal Linking: Strengthen your website’s internal linking structure to ensure all pages are connected and accessible.
  5. Monitor and Maintain: Regularly monitor your website for orphan pages and maintain a clean, organized structure.


Orphan pages are a common issue that can silently harm your SEO efforts. By understanding what they are, impact of orphan pages on your seo and website, and taking steps to identify and rectify the issue, you can improve your website’s overall performance, user experience, and search engine ranking. Remember, a well-maintained website is a key to unlocking SEO success.