A recent report by CreatorIQ, in collaboration with TikTok, has shed light on how top brands on tiktok are successfully navigating the platform to boost their marketing effectiveness. The study identifies Amazon, the NBA, the NFL, Sephora, and Fortnite as the top brands achieving the highest earned media value (EMV) on TikTok.
According to the report, 55% of TikTok users are more likely to trust brands that are endorsed by creators rather than those featured in traditional ads.
This finding underscores the importance of integrating creator partnerships into marketing strategies. CreatorIQ highlights that brands benefiting from long-term relationships with creators are perceived as more credible. Ongoing endorsements from creators help build consumer trust and increase the likelihood of purchases.
The report also reveals that beauty and fashion brands are particularly thriving on TikTok, which is now a major player in the online beauty and wellness retail market. This is exemplified by TikTok’s status as the second-largest online retailer in these categories in the U.K. The visual and trend-focused nature of TikTok makes it a valuable platform for brands in these sectors.
Furthermore, the report includes a list of the top 100 brands on TikTok based on EMV. This comprehensive list provides a benchmark for marketers and highlights successful strategies used by leading brands on the platform.
The insights from CreatorIQ’s report offer actionable guidance for brands aiming to enhance their TikTok presence. By focusing on long-term creator partnerships and understanding the dynamics of their specific sector, brands can effectively leverage TikTok to drive engagement and achieve marketing success.
For a deeper dive into these findings and to explore the strategies of top brands, download the full report now.
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