In a recent update reported by TechCrunch, Meta has launched a new feature allowing users to cross-post content from Instagram and Facebook to Threads. This functionality aims to streamline the sharing process across these platforms, enabling users to amplify their updates with a single action.
The cross-posting option is now available to all users, though it must be manually enabled within the post settings on both Facebook and Instagram. This feature was tested in various forms over the past few months before its full rollout.
Here are key details about the new cross-posting feature:
- Reels Not Included: At this time, users cannot cross-post Instagram Reels to Threads.
- Auto-Sharing Option: Users can choose to automatically share all Instagram posts to Threads.
- Content Restrictions: Cross-posting from Facebook is limited to text and link posts only; videos cannot be shared.
- Caption and Hashtag Conversion: When cross-posting from Instagram, the post caption is transferred as plain text, and hashtags are converted into plain text for Threads.
While this feature offers a convenient way to manage updates across platforms, experts suggest that it may not always yield the best results. User behaviors and content preferences vary significantly between Facebook, Instagram, and Threads. Content that performs well on one platform might not be as effective on another. Therefore, creating tailored posts for each app, aligned with their specific usage trends and formatting, could yield better engagement.
However, for those looking to save time or share updates that are universally relevant, cross-posting may be a practical solution. Users can access and activate the cross-posting feature through the advanced composer settings in the latest versions of the Facebook and Instagram apps.
