Music has played a huge role in TikTok’s success, with many music publishers and artists focusing on the app to reach audiences. However, if TikTok is forced to leave the U.S. next year as suggested by recent legislation, Instagram aims to step in as the new go-to platform for music enthusiasts with their new music features .

Instagram’s Music Push

Recently, Instagram has been rolling out several new music features:

“Add Yours Music” Stickers: Allows users to share their favorite songs in stories.
Music in Notes: Enables users to add music to their messages.
Song Lyrics in Reels: Displays lyrics on videos.
Songs on Profiles: Lets users showcase the music they’re into on their profile.

One of Instagram’s latest experiments is integrating with Spotify. This feature would let users display the song they’re currently listening to in their Instagram Notes, giving friends a peek into their musical tastes. You can choose to share this or keep it private, depending on your preference.

Why Instagram Could Be the New Music Hub

If TikTok does exit the U.S., Instagram is in a prime position to capture the music-loving audience. Unlike Snapchat, which focuses more on private sharing, Instagram’s public platform and new music features make it a strong contender for music discovery and discussion.

The Future of TikTok

Currently, TikTok faces a sell-off bill set to take effect early next year, potentially forcing it out of the U.S. market unless it sells to an American company. With Chinese authorities resistant to such a sale, Instagram might become the main platform for music content and trends if TikTok leaves.

As Instagram continues to enhance its music features, it could become an even more valuable space for music lovers and industry professionals alike.

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