TikTok is stepping up its commitment to online safety with a suite of new safety tools for teens and families designed to help protect younger users and support their families. The platform is introducing a range of updates, including a ground-breaking digital safety agreement, revamped parental resources, and a new TV campaign spotlighting its safety features.
Digital Safety Partnership: A New Approach
In a novel move, TikTok has teamed up with The Family Online Safety Institute (FOSI) to create the “Digital Safety Partnership” agreement. This contract-style document is intended to foster dialogue between parents and teens about online safety. By setting clear boundaries and discussing potential risks, the goal is to help families establish positive digital habits together.
TikTok explains, “The Digital Safety Partnership aims to spark conversations between parents and their children, helping them set and agree on digital boundaries.” The platform has consulted various stakeholders, including its Content Advisory Council and Youth Council, to ensure the agreement meets the needs of both families and teens. For those interested, the agreement template can be downloaded here.
Updated Safety Guides and Interactive Features
In addition to the new partnership agreement, TikTok is refreshing its Guardian’s Guide and Teen Safety Center. The Teen Safety Center, now more engaging and interactive, incorporates feedback from the Youth Council. The updates include visually appealing content, interactive quizzes, and clearer information on how to use blocking and reporting features effectively.
TikTok’s aim with these enhancements is to make its safety resources more user-friendly and appealing, encouraging families to utilize these tools more effectively.
New TV Campaign Highlights Safety Tools
To further raise awareness, TikTok is launching a new TV campaign that highlights its updated safety features. This campaign will showcase the platform’s commitment to user protection and the practical tools available to ensure a safer online experience.
A Fresh Perspective on Online Safety
TikTok’s new initiatives reflect a thoughtful approach to online safety, incorporating direct feedback from young users to improve the platform’s safety features. By bridging the gap between parents and teens with actionable tools and engaging resources, TikTok is making strides toward a safer digital environment.
These updates represent a significant step forward in how social media platforms address online safety, offering a model for other platforms to consider.
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