Recent data insights from Apptopia reveal a notable development in the realm of social media platforms, as Threads demonstrates a steady rise in US daily active users, surpassing X in the U.S. market. While third-party app data providers may not offer a comprehensive stream of information, these figures present a significant shift in user engagement.
According to Business Insider’s report, Threads has averaged an estimated 28 million daily active users in April, outstripping X’s 22 million DAUs by 21%. While X boasts over 250 million daily active users globally, this uptick in Threads’ user base suggests potential challenges for X in the future.
Although X’s daily active user count has remained relatively stable, it has seen an increase compared to December figures, where it reportedly dropped to approximately 17 million U.S. DAUs. This stabilization may indicate resilience following disruptions stemming from changes implemented by its CEO, Elon Musk.
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Meta, the parent company of Threads, has expressed aspirations for the platform to reach a billion users. While Threads experienced rapid growth initially, reaching 100 million members at record speed, it currently stands at 130 million monthly active users. In comparison, X claims 550 million monthly active users.
Meta’s emphasis on fostering a positive user experience and its avoidance of real-time content and political topics may serve as both an advantage and a potential obstacle. However, Meta’s commitment to building a more engaging platform suggests that Threads could emerge as a preferred choice for a broader user base.
As Threads gains momentum in the U.S. market, its potential for expansion into other regions becomes increasingly evident. While X maintains its dominance, Threads’ trajectory signifies a shifting landscape in the social media sphere, with Meta positioned to lead the charge towards a new era of real-time social platforms.
