With significant investments in AI, Meta (formerly Facebook) is making a bold move to challenge competitors like OpenAI in the generative AI space. Users of Meta’s main apps can now access its advanced generative AI assistant directly within the search bar, powered by the cutting-edge Meta Llama 3 engine.
This move marks Meta’s latest attempt to provide AI-based assistance in-stream, following the previous iteration with the M bot, which failed to gain traction. Despite past challenges, Meta is confident that the enhanced capabilities of the Llama 3 model will drive adoption and usefulness, positioning it as a superior alternative to competitors like ChatGPT.
The rollout includes features such as real-time visual generation and animation capabilities, along with access to Meta AI prompts on a dedicated website. However, skepticism remains regarding the demand for such features and their potential impact on social interaction within the platforms.
Despite potential challenges, Meta’s CEO Mark Zuckerberg’s enthusiasm for AI is driving the integration of these tools into the company’s apps. The new AI search tools are now available to users in several countries, signaling Meta’s commitment to pushing the boundaries of AI technology in social media.
