“Business has only two functions – Marketing and Innovation.”

-Milan Kundera

Digital Marketing is a modern marketing practice which involves use of electronic devices and digital platforms. It primarily includes marketing through digital channels such as content, social media, email, web, search engine marketing and influencer marketing.

Content Marketing

It is to create and publish the content with the goal of building the visible reputation of the company. It works more efficiently when the target audience is known. For instance, the content described under the google links is the core of content marketing. Through that content people use to get a quick review and find their interests. The more relevant as well as valuable content will target the audience immediately which increases the quality traffic of that website.

Search Engine Marketing

In the past ten years, Social Engine Marketing (SEM) has grown faster than traditional marketing techniques. A huge competitive market cannot beat through a good SEM approach. It is a highly effective way to grow business and promote products. For instance, the most common approach is using google ads.  “Ad” sign is used at the beginning of the URL which may become the first result of the search result. So the next step after you have a website, run a google ad and be known.

Social Media Marketing

What do you think is the best way to interact with people around? Social media it is; where everything and everyone is connected online and just one touch away. Therefore, use of social media for business and product marketing has become of great significance. It is the best way to interact with the customers and get real time feedback.

You want to generate leads, create brand awareness or enhance catalogue sales; social media platforms take care of all your business marketing needs.

Email Marketing

Emails in the digital marketing toolbox will help to reach a broader target audience, develop a long term relationship with your customers and enhance business reputation. In email marketing, the visually appealing newsletters are great to send to customers at regular intervals which may include offers, discounts, and news about upcoming events or products. In personalized emails, better company recognition, using videos and making them optimized for mobile devices may boost the customers’ trust in your company. 72 percent of people still prefer this technique, although it is one of the most cost-effective digital marketing strategies that generate positive results.

App Development Marketing

A time has reached where having a mobile app is not an option, it has become a necessity. It is a one-time primary cost investment which promotes business growth. For businesses, push notifications are a great opportunity, as it provides a platform for letting customers know of new products, offers etc. All of these notifications are there on the home or lock screen of the users’ phone. However, the utility of the application user for business notifications must be considered because users have the options to turn off  notifications.

“Success with digital marketing is the result of sound strategy, not perfectly executed tactics.”

-Phil Frost